OUR TEAM
Learn more about a Team Member by clicking on their name or photo Governance BoardAdvisory Board
Ashleigh Cromer
CEO

Matt Hayes
Director of Operations

Jesula “JJ” Jeannot
Program & Growth Manager
Read Bio

Israel “Izzy” Kalman
Resident Resilience Expert

Raxon Phoenix
Growth Strategist
Read Bio

RonO Polito
Chief Technology Officer

Denise Reed
Administration & Student Affairs

Carolynn Shada
Digital Impact Manager
Read Bio

Armaan Sharma
Program Support Specialist
Read Bio

Rohan Sharma
Program Support Specialist
Read Bio

Joshua A. Apparicio Swain
Founding Be Strong Student Rep & Community Builder
Read Bio

Cori Todd
Program Support Specialist
Read Bio

Ashleigh Cromer
CEO
Ashleigh joined Be Strong as a volunteer in 2015 and now serves as the CEO. Her passion and relentless advocacy are driven by the belief that all young people are precious, and worthy of dignity and respect. Having survived the effects of abuse and navigating mental health, Be Strong’s mission is personal for Ashleigh. Her goal is to help those who, like she as a young person, are looking for trusted help, hope, support, healthy relationships, joy and purpose, while facing adversity.
Ashleigh left her position as the head of corporate social responsibility at an award-winning agency to save and improve the lives of young people. Throughout her career in entertainment and marketing, specializing in creative, production, digital strategy and brand development, she developed a critical understanding of the need for both corporate and nonprofit partners to bring about transformational and sustainable change while increasing revenue through quality and affinity.
Ashleigh has leveraged her business expertise to advance the interest of Be Strong to create lifelong improvement in the lives of young people across North America. In her time at Be Strong, she has led the organization to a national grassroots student led movement, connecting those in crisis with trusted help through positive peer influence, relationships and technology. Ashleigh and team have developed a brand trusted by students, guardians, school staff, brands and customers, while advancing a comprehensive program with demonstrated impact.

Matt Hayes
Director of Operations
Matt joined Be Strong in August 2016 and assumed the position of Program Director in 2018, allowing him to maximize efficiency and productivity for proof of concept and cost within projects and programs in ever-evolving social issues. Leveraging his data management and optimization expertise, coupled with outcome-driven mentality, Matt led the development of Be Strong’s custom, automated software system and management tools that prioritize relationships, while advancing at scale, and meeting long-term operational strategic plans. The implementation of these solutions enabled a lean team to successfully expand and sustain Be Strong’s Student State Representative program and global event participation at a rapid pace and has equipped the organization to meet an ever increasing demand.
Matt is passionate about connecting young people and community members to the sustainable resources available through Be Strong that he, himself, needed as a young person and applies daily.
Now, as Director of Operations, Matt is responsible for Be Strong’s day to day operations, analyzing operational processes and performance, and seeking solutions to improve efficiency and consistency, at the intersection of relationships, technology and innovation.

Jesula “JJ” Jeannot
Program & Growth Manager
Jesula Jeannot is the Program & Growth Manager at Be Strong, where she manages the organization’s programs, initiatives, and partnerships. A certified Executive Project Manager, JJ specializes in project planning, execution, and evaluation, ensuring Be Strong’s initiatives effectively support and empower young people.
Her journey with Be Strong began in 2017 as one of the first Student State Representatives. She later served as a speaker on Be Strong’s Speakers Bureau, interned with the organization, and now oversees its programming efforts.
JJ holds a Bachelor of Science in International Affairs and Communication from Florida State University. With a passion for diversity, inclusivity, and strategic growth, she is committed to expanding Be Strong’s impact and equipping the next generation of leaders with the skills, resources, and opportunities they need to thrive.

Israel “Izzy” Kalman
Resident Resilience Expert
Izzy Kalman, a school psychologist and psychotherapist with over four decades of work experience, is a pioneer of the resilience approach to bullying. He has also been the world’s most prolific critic of the conventional, legalistic approach to bullying, correctly predicting that it will only intensify the bullying problem, while raising a generation of emotionally fragile children.
With a pragmatic, more psychologically sound approach, Kalman specializes in equipping people with the wisdom to deal with aggression on their own, using compassion and humor. His techniques exploit the genius of children to help them transcend victimization and recoup their self-confidence, happiness and excitement for life.
Izzy has taught his simple, yet powerful, approach to tens of thousands of mental health professionals, educators and bullying speakers, has produced numerous books and videos for dealing with bullying, and is the lead author of the Be Strong Bullying Prevention and Resilience Program.

Raxon Phoenix
Growth Strategist
Raxon brings diverse talents and superb skills to Be Strong. She was born and raised in Kingston, Jamaica, and is a mother of four and advocate for mental health. Raxon earned her AA in Psychology and her Bachelor of Science in Human Services & Social Work.
With over a decade of proven success in planning, advancement, partnerships, and various forms of project management, Raxon is consistently exceeding expectations through outside-the-box thinking. For Raxon, the box doesn’t exist.
Her heart for the work of Be Strong originates from her own personal experience coming to the United States and experiencing social challenges and discrimination. Raxon is applying her talents to improve the country she has grown to love, as a trusted voice at the intersection of corporations and philanthropy.

RonO Polito
Chief Technology Officer
RonO’s vast experience in technology, production, event management, advertising and digital convergence creates a dynamic combination that has helped him to earn recognition as one of the pioneers of today’s technology revolution.
RonO has advised multimedia production companies on how to incorporate interactive media, future IT strategy, and Dconvergent technology into various media channels, fueling their businesses. Over the years, his creative, technical and management skills have been sought after by countless advertising agencies.
During the 2000 presidential campaign, RonO was entrusted with producing the State of Technology address. Through the use of interactive media, live webcasting and Dconvergent technology, this media event allowed the world to see why the State of Florida had become the leader in utilizing the latest in technology to run state government. Before this, RonO produced a full-scale public relations campaign, along with a national media event, that simultaneously branded and launched MyFlorida.com as the official state portal for Florida’s citizens and state employees to interact with state government.
In addition to serving as Be Strong’s Chief Technology Officer, RonO’s heart and technological expertise also serve America’s first responders, as the co-founder of the Thank You First Responder Organization.

Denise Reed
Administration & Student Affairs
Denise is a 25-year educational veteran, as well as teacher of the year and an Assistant Principal of the year finalist, during her tenure at Marjory Stoneman Douglas (“MSD”) High School from 2010 to June 2019. While at MSD she developed numerous qualified programs for improving school climate and was an advocate for and change agent in Broward County Schools. Denise earned a Bachelor of Arts degree in Psychology with a minor in Criminal Justice and a Master’s degree in Educational Leadership.
She is the proud wife of a U.S. Marine and mother of two daughters, who have both become teachers to be like their mother.

Carolynn Shada
Digital Impact Manager
Carolynn is passionate about connecting with people and spreading love and kindness throughout her community. Additionally, she and her husband Jeremy are long-time supporters of Be Strong.

Armaan Sharma
Program Support Specialist
Armaan Sharma, an alumnus of Be Strong Student State Representative Program, is excited to start the next chapter in his Be Strong journey!
Armaan is currently attending San Francisco State University and majoring in Cinema, with plans of becoming a screenwriter and director after graduation. Armaan’s passion for storytelling began at an early age, and he believes that stories hold the power to allow us to experience the world through new perspectives. This appetite for creating empathy drove him to become a Be Strong Student Representative – a mission he will continue with Be Strong and beyond.
Armaan knows first-hand how strongly a moment of authentic human connection can impact someone. Through his work with Be Strong, Armaan hopes to inspire others to spread empathy through their communities.

Rohan Sharma
Program Support Specialist
Rohan is an alumnus of Be Strong’s Student State Representative Program and is thrilled to remain a part of the Be Strong community and help new Representatives! In addition to serving as a State Representative for California, Rohan served as Co-President of his high school’s We Dine Together club and is most proud of the Club’s emphasis on fostering empathy and inclusion across campus. He is entering his first year at UCLA and will major in political science. After graduating he plans to attend law school and become a human rights attorney.
Rohan first learned about Be Strong and We Dine Together after watching the CBS News story and is amazed by how far that simple action led him. He encourages all State Representatives to practice taking seemingly small acts of kindness daily and is excited to see how far that will lead them!
Yes, Rohan’s parents saw Lord of the Rings. No, they did not name him after the Kingdom of Rohan!

Joshua A. Apparicio Swain
Founding Be Strong Student Rep & Community Builder
Joshua joined Be Strong in October 2016 as a volunteer and early-stage champion. He served as the Co-Founder, former President, and first Student State Representative of the Be Strong program at just 11-years-old. Joshua graduated from Santa Monica College with Honors and received an AA Music Degree at 17-years-old, he will be completing his Ethnomusicology B.A. from UCLA in June 2025.
Joshua is passionate about the efforts and impact of Be Strong, leading with experience, integrity, wisdom, and resilience. As a young adult, he provides innovative information and insights as Be Strong tackles present day issues that negatively affect youth. Looking ahead, Joshua eagerly awaits more lives being saved and improved through this work. Mobilizing student agents of change within communities is crucial to completing our goal of contributing to a future upon which we can look back fondly.
“Imagining change without limitations can lead to a kaleidoscope of possibilities.”
~Joshua Apparicio

Cori Todd
Program Support Specialist
Cori began working with Be Strong in 2019, connecting school partners with Be Strong’s LIVE Tour educational events and ongoing resources. Be Strong’s work to strengthen young people’s mental, emotional, and relational health resonates strongly with Cori, as she’s known the impact of mental health challenges, losing her mother to suicide. The devastating loss of her mother at a young age made raising awareness and offering help to those struggling of the utmost importance to Cori.
Cori is a mother of three amazing kids and has been married for 17 years. With children in both middle and high school, she recognizes many of the difficulties students face today. Cori is passionate about connecting children and families with opportunities to become better equipped for the inevitable challenges of life, and to understand they are not alone in those challenges.