OUR TEAM

Leadership

Joshua Apparicio

Joshua Apparicio

President, Student State Representative Program

My Name is Joshua Apparicio, President of Be Strong’s Student Representative Program.

I am a 14-year-old Honor Roll student with a 4.0 GPA, currently attending Santa Monica Community College to exercise my academic curiosity. My passion is empowering my peers, after experiencing several years of bullying in school.
Being bullied while growing up was a difficult road to traverse, but from it, came my desire to speak to young people, encouraging them to persevere. If I didn’t maintain the mental fortitude I had while attending public school, I don’t believe I would have made it this far. I finally feel I belong in a classroom setting.

At the age of five, I was introduced to Dr. King’s “I Have a Dream” speech and took it upon myself to make a difference concerning equality for all. My goal is to become a civil rights attorney. I feel that educating myself in this abstract field is the best thing I can do.
I am a Contributing Youth Writer for the Los Angeles Sentinel and have been a published poet since I was seven years old.

“I will continue to invest in myself to ensure a much brighter tomorrow.” – Joshua Apparicio

Ashleigh Cromer

Ashleigh Cromer

Executive Director

Before devoting her mission full-time to Be Strong, Cromer served as the Vice President of Social Responsibility at an award-winning television branding organization. There, she lead the charge in designing and activating communication that humanizes social impact investments – to inspire action, while tracking and delivering return for business function and impacting society. Clients included CARE International, St. Jude Children’s Hospital, The Clorox Company, MetLife Foundation, Honeywell and Denny’s.

Cromer created Lifetime’s: ‘Reclaim Your Life’ series, ‘Be The Change’ series and ‘Live Life Forward’ national TV show.

Being a change agent and champion for children has been an active mission throughout Cromer’s life. She was adopted out of the foster system at a young age – overcoming adversity with fierce determination to utilize communication to change the world, believing there is mighty strength in turning your pain into purpose.

Cromer is a music lover – American Idol auditions in her late teens, super-fan touching Bob Dylan’s boot at a concert and Slash playing air guitar to her singing in the street. If you challenge her to music trivia, she will win.

RonO Polito

RonO Polito

Chief Technology Officer

RonO’s vast experience in Production, Event Management, Advertising and Digital Convergence creates a dynamic combination that has helped him to earn recognition as one of the pioneers of today’s technology revolution.

As a respected member of the production, advertising and technology community, RonO has advised staff at Oprah’s Harpo Productions about how to incorporate interactive media, future IT strategy, and Dconvergent technology into the various media channels of their business.

During the 2000 presidential campaign the State of Florida hired RonO to produce the State of Technology address for Governor Jeb Bush. Through the use of interactive media, live webcasting and Dconvergent technology, this media event allowed the world to see why the State of Florida had become the leader in utilizing the latest in technology to run state government. Before this event, RonO produced a full-scale public relations campaign, along with a national media event, that simultaneously branded and launched MyFlorida.com as the official state portal for Florida’s citizens and state employees to interact with state government.

Over the years, RonO’s creative, technical and management skills have been sought after by advertising agencies BBDO/Chicago, Chiat Day, DDB Needham, and others, to act as producer to create commercials for McDonald’s, Kahlua, Chevy, Equal, KFC, Sears, and Sony, to name a few.

Currently, RonO is a partner at Smarter Story, specializing in Public Relations, Government Relations, Media and Digital Convergence, serves as Chief Technology Officer for the anti-bullying organization Be Strong, Executive Producer of RainUp and Pivotal Pictures in Chicago and co-founder of the Thank You First Responder Organization.

William D. Weyrowski, P.A.

William D. Weyrowski, P.A.

General Council

William Weyrowski operates a boutique law firm where he focuses on providing general counsel services for start-up and emerging businesses, as well as catering to the advertising and entertainment industries.  With a primary focus on brand development, advertising compliance and transactional matters, his firm works with clients in a true business consultant capacity to help businesses get up and running and throughout the development and growth stages.

Weyrowski, a Michigan native, received a B.A.degree from the University of North Carolina in 1997, as well as a M.B.A. focusing on international business from the University of North Carolina in 2001.  In 2006, he received a J.D. degree cum laude from St. Thomas University School of Law, where he was a member of the Law Review and also Editor-in-Chief of the school newspaper Plead the Fifth. In 2009, Weyrowski received an L.L.M. in international taxation from Thomas Jefferson School of Law.

When not in the office, Weyrowski is an avid outdoorsman, and frequently travels with his wife Naomi, and their 10 year old daughter Sofia.  He also understands the importance of giving back to the community, and has been actively involved with several charitable organizations, including Habitat for Humanity,  American Heart Association, National MS Society, and several animal rescue organizations.

Raxon Phoenix

Raxon Phoenix

Executive Assistant to Executive Office

Raxon brings diverse talents and superb interpersonal skills to Be Strong. Born and raised in Kingston, Jamaica, Raxon questioned what she wanted out of life and ultimately made the decision to move to Florida in 2001. She earned her AA in Psychology and her Bachelor of Science in Human Services & Social Work.

With more than seven years of proven success in logistics, business development and various forms of project management, Raxon is consistently exceeding expectations while bringing out-of-the-box thinking to the process.

Her heart for the work of Be Strong originates from her own personal experience coming to the United States and experiencing social and racial injustices. Now, as a mother, Raxon is applying her talents to improve the country she has grown to love, in a sustainable way.

Advancement Team

Denis Estimon

Denis Estimon

Director of Outreach

Denis Estimon immigrated to the U.S. from Port-au-Prince, Haiti, when he was in the first grade. Not being able to communicate with his classmates, Denis knows what it feels like to be isolated. Now, Denis makes it his life purpose to make sure no kid has to feel the way he felt. During his senior year in high school, Denis and his friends launched We Dine Together for the sole purpose of combating social isolation. The story reached over 20 Million people after CBS featured the story and the work done by the students.

Estimon is stepping into his new role at Be Strong, while currently enrolled at Everglades University, Majoring in Business. We Dine Together aimed to provide a proactive solution to one of the leading top-five safety, health and social issues. While the program began to grow, Estimon realized the work needed structure and a scalable model with sustainable tools. Enter Be Strong. We Dine Together is now part of the fabric of Be Strong’s comprehensive approach.

Denis aims to promote the message of unity, love and inclusion as a speaker, activist, influencer and now Director at Be Strong.

Matt Hayes

Matt Hayes

Program Director

Matt is the heart of Be Strong’s relationships with schools, education leaders, and our student leadership program, answering questions, facilitating interviews and streamlining the application process. He is also the point person for our database, keeping staff informed and partner information current.

Prior to joining Be Strong, Matt grew up in rural Kentucky where the biggest claim to fame was “drive your tractor to school day.” After a decade of data management in Louisville, Kentucky he spread his wings and landed in South Florida where you can now find him grilling year-round.

Matt is passionate about connecting students and education leaders to the sustainable resources available. He can also be found running around Be Strong events and supporting every effort before being asked, with a huge smile. Some might say he’s the muscle and the brains.

Zeke Kemp

Zeke Kemp

Program Support

Zeke was born in Starke, FL. Following graduation he found himself spending most of his time investing in leading outreach groups to accomplish sustainable work in his local community. From leading efforts with youth to feed the homeless, build lasting relationships, and sharing his overcoming story to inspire the next generation. Zeke believes in the youth today and desires to continue his path of investing in them, that’s why he’s joined Be Strong.

Oscar Jaimes

Oscar Jaimes

Program Support

Oscar was born in Bogota, Colombia. Realizing the importance of community and the value of long lasting, genuine relationships while in high school, he was drawn to the We Dine Together club on campus. Oscar now aspires to help the next generation to carry out their visions and meet their full potential. Believing in Be Strong’s ability to empower students and by sharing his story, he knows that will be made possible.

Aliana Maingot

Aliana Maingot

Program Support

Aliana was born in Kingston, Jamaica. She realized the importance of a healthy school community because she did not have that, herself, in Jamaica. Following graduation, Aliana found herself volunteering more and more with young people. She is currently enrolled at Palm Beach State College, pursuing her Bachelor’s Degree of Social Work, with the belief that this education will help her thrive and grow at Be Strong.

Aliana is a food lover and pursuing a sponsorship from Chipotle, so she can eat Mexican everyday. Though they haven’t answered her requests, she remains hopeful.

Matthew Moore

Matthew Moore

Program Support

Matthew was born and raised in South Florida. From an early age, he has celebrated the differences in all people and believes in the power of each person’s story. From building relationships at school with special needs students, to traveling the world to volunteer in many different capacities, Matthew’s heart is for humans.

His passion for the efforts and impact of Be Strong originates from his own personal experience during middle school. Matthew encountered severe bullying and cyberbullying, which led him to a journey of overall health and purpose.

Following high school, Matthew enrolled in university pursuing a degree in film. As a storyteller and story-hunter, he’s a valuable member of the programming team, seeking out the next overcomers to become strong leaders on their school campuses – and beyond.

He’s also hilarious, so if you need a laugh, he’s a good place to start.

Creative Team

Allie Janay

Allie Janay

Social Media Manager

Allie is sitting at the intersection of purpose and culture – specializing in building community, in-person and online.

After experiencing anxiety and isolation, Allie and her friends founded ‘We Dine Together’ (now Be Strong’s key student-led program) at Boca High during her junior year. She has been featured on CBS, NBC, ABC, CNN’s New Year’s Eve Live with Anderson Cooper and in the 2018 Super Bowl opening commercial for her efforts and impact.

The social voice for community and culture, Allie manages Be Strong’s social media strategy and channels, while pursuing a degree in marketing.

Allie is a food lover and will not share her fries, even if you ask.

Eduardo Hernandez

Eduardo Hernandez

User Experience Designer, Humanisity

Ed is a User Experience Designer, Entrepreneur, Innovator and Active Volunteer.

He is the founder of Humanisity, a software company dedicated to social good. He is also part owner of a positive clothing company called Live for It All with his brother. He has helped design digital experiences for companies like Office Depot & Modernizing Medicine and has worked on projects for AT&T, and BlackBerry. He has also worked for companies like Tesla Motors & Apple Inc.

Joining Be Strong is something he believes was a blessing & a gift. To be able to help the next generation in a way that wasn’t available to him.

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