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Be Strong Announces Strategic Partnership with Safe Fleet

Deerfield Beach, Florida (Sept 5, 2017) – Be Strong, a student led organization empowering youth to “Be the Change” they would like to see in the world, announces a strategic partnership with Safe Fleet, a global provider of advanced safety solutions for fleet vehicles. This partnership unites two organizations with a mutual purpose to transform and save lives, and to work together to create and promote communities of strength, hope, and resilience.

“We are dedicated to changing and saving lives with the most authentic partners who have passion and expertise for sustainable change,” said Ashleigh Cromer, Executive Director of Be Strong. “We believe we’ve found that with Safe Fleet, a leader in safety solutions.” “Keeping children and adults safe is in the forefront of everything we do,” said John R. Knox, President and CEO of Safe Fleet. “We have entered this partnership with Be Strong to reach more students and begin to reverse the disturbing statistics of how many youth are affected by bullying today.”

Safe Fleet’s United Against Bullying (UAB) program was established in 2012 by Seon, a Safe Fleet brand based in Vancouver, in response to a local cyber-bullying tragedy and was expanded in 2015 to become the national social campaign it is today. The UAB program was built on the belief that ‘every small action contributes to a big change in our society.’

As part of Be Strong’s efforts to end bullying, the team created and maintains the Be Strong app, available for free on iOS or Android, providing a wide range of support for students and families. The app offers digital tools to connect people of all ages to one-touch resources such as suicide lifeline, crisis text line, and trusted friends alert. It includes an information portal where any user can put in their zip code and be immediately connected to all of their local nonprofit resources.

According to the 2015 Youth Risk Behavior Surveillance System published by the US Department of Health and Human Services, 20.2% percent of grade 9-12 students in the US were bullied on school property and 8.6% had attempted suicide one or more times in the past twelve months. Those negatively impacted by bullying are two to nine times more likely to consider suicide than those who are not, according to studies by Yale University. Nationally, 29.9% of all high school students felt sad or hopeless almost every day for two or more weeks in a row.

“Bullying thrives when people don’t take action to address this serious social issue,” adds Cromer, “We can no longer have segmented discussions on this. Rather we must heighten the visibility and impact to ensure that children, parents, grandparents, caregivers, guardians, governments, corporations, and non-profits are all participating in the discussion on this crucial safety, health, and social issue.”


Be Strong is a global movement and non-profit organization dedicated to stopping bullying in schools and society at large while raising awareness of this major social issue through empowerment and resilience training. Be Strong is motivated by creating a community to inspire, interact, ignite, intervene, and impact the lives of children in a transformative and sustainable way. Additional information on Be Strong’s events and initiatives is available at or (954) 246-5852. Be Strong is a 501(c)3 and all donations are 100% tax-deductible.


United Against Bullying is the national social campaign of Safe Fleet, leading provider of safety solutions for fleet vehicles and its subsidiaries. Safe Fleet owns a portfolio of brands that provide safety solutions to fleet vehicle manufacturers and operators around the world. They target markets with increasing demand for operator, passenger, and pedestrian safety. The Safe Fleet family of companies helps create safe and respectful environments for children and adults by offering resources, inspiration, and funding to schools and organizations to empower young people and end bullying. Additional information on Safe Fleet’s United Against Bullying Program is available at

For more information on this story:

Be Strong
Matt Hayes

United Against Bullying
Teresa Lynne

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